Do you have an event, new product, a new book, that
you would like publicized over the web. You have a
website but that does not seem to get you noticed.
You need a strategy to make the web work for you.
Ask
these questions:
Do you have a Myspace, Shoutlife, Facebook page,
etc. to attract visitors to your site?
Do you video that can be put on YouTube to
gather attention?
Do you ask other to forward information?
Have participated in any forums or loops on the
topic of your website?
Has your site been optimized for search engines
(SEO)?
Do you regularly add new content to make people
want to come back?
Have you recorded endorsements or customer
feedback to encourage others.
Did you know?
43% 0f all American use the Internet as a key tool before making an
investment or buying decision.
The web tour below of
www.barackobama.com
is more than a website, its a huge web community
with a large web presence. A visitor can
register for information, make a donation, visit
the Facebook or Myspace sites, view video of the
candidate explaining positions, get involved.
Your site may not be to the same scale but it
should model some of the same touch elements.
Website Presence - What Does the Web
Really Say About Your Company?
At Gallium O,
a web
strategy is more than just a website. We help
you develop a comprehensive strategy that helps
our customers effectively communicate (look,
leap and link) to internet users (potential
customers, vendors, partners, etc.).
What Does Your Website
Communicate?
Do you focus on the customer's
needs?
Do you offer opportunity for
feedback?
Is the site easy to navigate?
Is it informative?
Do you offer opportunities to
convert the reader to a
customer?
How many touch points are
offered?
Do you tell the reader who you
are and what services you offer?
How many touch points are
offered?
How many ways do you provide
for the customer to communicate
to you?
Do you ask for the sale?
Are you tracking visitor
interaction?
Is your site user friendly?
What viral aspects have you
added?
Have you linked your site to
others?
Other than your website, where
else are you, principals,
trademarks, etc. found on the
web?
How do you manage negative web
feedback?
Do you have a comprehensive
strategy?
Are you protecting your web
brand?
Have you incorporated new media?
How do you manage your visitor
data?
Interested in learning more
about the Gallium O approach?
Write us:
Major Moment Survey 2005 found the
following:
54% in the number of adults
who said the internet played a
major role as they
helped another person cope with
a major illness.
40% among those who said the
internet played a major role as
they coped themselves
with a major illness.
50% in the number who said
the internet played a major role
as they pursued more
training for their careers.
45% in the number who said
the internet played a major role
as they made major
investment or financial
decisions.
43% in the number who said
the internet played a major role
when they looked for a
new place to live.
42% in the number who said
the internet played a major role
as they decided about a
school or a college for
themselves or their children.
23% in the number who said
the internet played a major role
when they bought a car.
14% in the number who said
the internet played a major role
as they switched jobs
COPYRIGHT (C) 2004 Gallium
Optronics, LLC. ALL RIGHTS RESERVED.
Do you focus on the customer's
needs?